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3 - Naming the Patient Pathway
OrthoNebraska · Sprint
Overview
- Department
- Marketing - 7430
- Strategic Imperative
- Direct Access
- Sponsor / Owner
- Katie Benak
- Project Manager
- Danielle Kleber
- Ideal Team
- Marketing, Clinic, PT, OBI Creative
- Preferred Sprint
- Sprint 3 (May 4 - Jun 12)
- Priority
- 2. High Business Impact
- Priority Payoff
- High Benefit / High Effort
- Core Process
- Growth
- Core Process Category
- (Growth) Organic Growth
- % Complete
- —
- Resources
- None
Objective & KPI
- Objective
- Some work in progress, but needs to be re-prioritized for 2026
- Goal / Output
- Build something unique & highly-marketable to OrthoNebraska
- KPI
- New Patients / New Problems
- Notes
- —
Financial Impact
- 2026 Op. (Exp.)
- —
- 2026 Op. (Act.)
- —
- 2026 Cap. (Exp.)
- —
- 2026 Cap. (Act.)
- —
- 2027 Op. (Exp.)
- —
- 2027 Cap. (Exp.)
- —
- Capital Priority
- —
- Confidence
- —
Dependencies
Depends on (upstream)
No prerequisites recorded.
Blocks / feeds (downstream)
Nothing waiting on this project.
Status History (1)
| Period | Scope | Schedule | Budget | Progress | Root Cause | Notes | Actions |
|---|---|---|---|---|---|---|---|
| June 2026(edited) | Green | Yellow | Green | 10% | — | • NOTES: Charter created, documentation collected by PM. Delay in start, no further delays expected. • PROJECT RISKS & RECOMMENDATIONS: • LEADERSHIP DISCUSSION NEEDED: (Yes / No) No | Edit |
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