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2 - Non-Operative Service Line Expansion*

OrthoNebraska · Sprint

Overview

Department
Marketing - 7430
Strategic Imperative
Direct Access
Sponsor / Owner
Katie Benak
Project Manager
Michael Roberts
Ideal Team
Marketing, Clinic, PT
Preferred Sprint
Sprint 1 (Jan 12 - Feb 20)
Priority
1. Mission Critical
Priority Payoff
High Benefit / Low Effort
Core Process
Growth
Core Process Category
(Growth) Organic Growth
% Complete
Resources
None

Objective & KPI

Objective
Evaluation of non-operative service lines (including massage & industrial health)
Goal / Output
Expand access to OrthoNebraska
KPI
New Patients / New Problems
Notes

Financial Impact

2026 Op. (Exp.)
2026 Op. (Act.)
2026 Cap. (Exp.)
2026 Cap. (Act.)
2027 Op. (Exp.)
2027 Cap. (Exp.)
Capital Priority
Confidence

Dependencies

Depends on (upstream)

No prerequisites recorded.

Blocks / feeds (downstream)

Nothing waiting on this project.

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Status History (0)

No status updates recorded.

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